Buy online, pick up in store (BOPIS) is becoming one of the most popular ways to shop. More people bought things online and then picked them up at a local store than in any other year.
If your products are sold both online and in brick-and-mortar stores, you should learn more about BOPIS.
What is BOPIS?
BOPIS, or buy online, pick up in store, is a fantastic marketing tactic for retailers. Retailers may engage with customers and make purchasing easier by combining the online and in-store shopping experiences with BOPIS. Customers have the option of placing an order from the comfort of their home and picking it up later at the store or a pickup location.
How does the BOPIS work?
Customers make purchases online
Customers can browse and purchase things online via a website or mobile app.
Checkout
Customers select the day and hour of pickup as well as the local store where they wish to pick up their order.
Confirmation mail
A confirmation email to pick up the order is sent to the consumer by the store manager after a successful checkout.
Customer picks up the order
Customers enter the store, move to a designated area for online pickup, and wait for a store personnel to deliver their purchases.
Why customers choose BOPIS
No shipping fees
Shipping costs can add up, especially when customers order many items or if the store doesn't offer free shipping. Customers can avoid spending more than $3 on a single item's shipping cost by choosing in-store pickup instead. The convenience of online ordering is still available to them.
In-stock insurance
When customers are in a pinch, they may avoid waiting two days for an Amazon delivery by ordering an in-stock item online and picking it up in an hour. BOPIS is able to provide the speedy delivery of goods that is so crucial to satisfying customers.
Quicker service
With BOPIS, customers can rest assured that their ordered product will be in stock and available for pickup at the shop of their choosing at all times. A customer's worst nightmare is making a purchase through the app and choosing the BOPIS fulfillment option, only to get to the shop and find that the product they ordered is out of stock or has been replaced.
Benefits of BOPIS for retailers
Customers prefer to purchase in a simple, time- and money-saving manner. In order to remain competitive, many retailers have embraced the "buy online, pick up in store" purchasing strategy as consumers begin to recognize its advantages.
Increased store traffic and sales
When customers come in to pick up their orders, they can be enticed to look through other inventory. Or perhaps they neglected to add a necessary item to their cart. It's the ideal chance to increase sales.
Lower shipping costs
It could be expensive to deliver orders from your distribution center to your customers' doorsteps. You can send bulk shipments to your retail location or pickup location using BOPIS. Customers who choose in-store pickup allow you to avoid paying for last-mile shipping.
Better inventory management
With BOPIS, companies no longer require separate online and in-store inventory management systems. Orders can be filled from either the distribution center or the store shelves, whichever is faster, allowing retailers access to a bigger inventory. By merging and optimizing the two platforms, retailers can gain superior real-time information into what's available.
You can try this Magento 2 Store pickup for your eCommerce store, which can increase shopping convenience and boost sales effectively.
Get started with Magento 2 Store Pickup by Mageplaza
Do you run a physical store in addition to an online store but you don't provide BOPIS? Time to get things rolling!
This omnichannel retail strategy has been shown to increase sales by providing a more convenient shopping experience for the retailer's customers.
Magento 2 Store Pickup lets customers choose the store location that is closest to them and has the most convenient dates and times for picking up their orders, so customers can get the products ready at the location ahead of time. That make increase shopping convenience and boost sales for the retails.
Convenience is a major factor for many consumers while shopping; therefore, it is essential to try out and implement fresh customer experiences. With Store pickup extension by Mageplaza, You'll have an easier time getting things to your customers.
Final words
Thank you guys for reading my post.
Consumers are demanding unprecedented convenience and flexibility from their shopping experience. In store pick up is a very effective method that must have for business.
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