How to integrate Google Adwords with Magento 2

What is Google Adwords?

Google AdWords is Google's advertising system in which marketers bid on certain keywords so that their clickable ad appears in Google's search results in a prominent position. The store administrator must pay a fee each time a potential customer clicks on their site's URL on Google search result pages.

Since the product data parameters in Google Adwords and Magento 2 are entirely compatible, the store administrator can apply these values to the store's product data, thereby generating Product Feed. Because Magento 2 no longer supports feed generation, you must use an additional product feed extension. Moreover, Google Adwords enables advertising for a variety of business types; in this article, I will demonstrate how to upload product feeds to Google Adwords for your usual business.

How to Integrate Google Shopping with Magento 2 step by step

Step 1: Register and use Google Merchant

Access merchants.google.com and sign in with your Google/Gmail account in order to register for and use Google Merchant.

Step 2: Create Product Feed in Google Merchant

Since Magento 2 does not support the generation of product feeds, this article introduces the Mageplaza Product Feed Module.

2.1 Create a product feed

Go to Products > Catalog > Product Feed > Manage Feeds > Add New Feed to get started.

2.1.1 Insert information needed in General information

2.1.2 Choose Google Adwords template: CSV

2.1.3 Insert information in Google Analytic part

2.1.4 Select the conditions to export files

2.1.5 Choose the protocol to upload exported files (SFTP or FPT) Select Cron job to build feeds automatically, whereas Manual allows administrators to create feeds manually.